About
Hi, I’m Laura, and I help product e-commerce business owners make more money from email marketing with Klaviyo.
We’re the perfect match.
I appreciate my clients’ creative talent and they love my nerdy skills!
I’ve always been known as ‘the organised one’. My family ran a restaurant and so I grew up in a business. That’s where I taught myself website design and SEO.
I absolutely loved the techy side of growing the family business, but I already had a dream that I was determined to follow. I trained in Hair and Make-up and spent the next 8 years working in film and TV.
Although much of my work was transforming faces, I also got to play with Photoshop too. Sometimes there would be an unusual tattoo scripted in that needed to be designed and created.
I was always called upon if tech was needed to get the job done and this has been a common theme throughout my career… even though the jobs might seem quite different.
After having children, I knew I couldn’t go back to those crazy filming hours if I wanted to see my kids grow up.
Then a friend asked me if I could help her to organise and manage some inventory software for her design business, and I found there was a whole industry of remote business support that I had no idea about!
The inventory software I found and set up for her was a game-changer – it immediately synced stock between her B2B and DTC sales channels, reported all costs in real-time, and streamlined the purchasing process so ordering was a breeze.
After this success, she asked me to sort out her email marketing software as she’d just moved to a new system and it wasn’t set up properly.
That was when I was introduced to Klaviyo.. suddenly a key turned… I found I could help businesses using my creativity and data skills. A dream come true! ❤️
So for the last 7 years, I’ve been helping creative founders keep their show on the road and sell more of their products online.
I knew immediately that I was in it for the long haul with Klaviyo, so jumped straight in to become a certified partner (and now deliverability certified).
After going through all the Klaviyo education I then went on to invest over £5000 in training with well-known, successful email marketing and copywriting experts.
Combining my technical knowledge with creative copy and design has helped my product eCommerce clients win with email.
How can I help you?
I can analyse and organise your Klaviyo account, leaving you with the unstructured time and headspace you need for creative ideas to flow.
But I don’t just focus on email marketing in isolation. I bring in my skills and experience in conversion rate optimisation and omnichannel marketing, building your email infrastructure to complement your entire marketing ecosystem.
My absolute favourite feedback to hear is when a client has been able to work fewer hours yet increase their revenue.
And the best part of my work is having a challenging problem to analyse and solve.
In the words of Einstein:
This is so relevant to us as business owners. I constantly refer back to this quote when faced with a problem to solve.
Want to take your email marketing to the next level?
I can help you by:
✓ migrating your existing email marketing system over to Klaviyo with a full account set-up, pop-up creation, essential flow build-out and campaign templates.
✓ auditing your Klaviyo account to find where you are leaving money on the table and uncover gaps in your customer journey
✓ collaborating with you to plan out your quarterly email content calendar with a segmentation strategy
✓ taking your flows to the next level – considering all the touchpoints that can help deliver an unforgettable experience for your customers.
My skills/knowledge
Klaviyo Certified Partner:
- Setting up Klaviyo with flows that bring in sales, create customer relationships and maintain connections.
- Mapping out the customer journey to find gaps/opportunities to improve.
- Planning email content ahead and using segmentation, so the subscriber receives emails that are timely and relevant to them… they look forward to your emails and engage with them, rather than tuning you out over time.
Shopify Partner
Google Analytics and Data Studio certified – translating the data into meaningful information to help guide strategy and content.
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